We guide organizations through the intersection of evaluation and data strategy, we champion insightful change for impactful leadership. 

Ready to lead with data?

Deeply versed in data strategy and evaluation, we dive deep into the data with you, unlocking and amplifying your organization's potential. We shine a light on, refine, and leverage your data story, enabling you to reallocate your focus to what truly matters. Our process is meticulous yet flexible, saying goodbye to the one-size-fits-all approaches and elusive industry norms that may have constrained your progress. As your ally, we are immersed in your organization’s ethos, employing our insights to make strategic decisions, scale new heights, and find countless moments for success along the way.


With nearly two decades of specialized experience, Founder and Principal Consultant, Jennifer Tran-Smith empowers organizations to align their data practices with ambitious goals, driving significant community impact and organizational growth.

As a respected faculty member at SAIT’s School of Business, Jennifer also shapes the future of business education with a focus on data-driven decision-making and technological innovation. Her work is a testament to the power of strategic data use in enhancing decision-making processes, streamlining operations, and maximizing program success across various sectors.

Jennifer's partnership approach is tailored, providing organizations the insights needed for strategic clarity and actionable change. Ready to lead with data?

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Jennifer's ability to break down social programs into measurable elements mean we are much better able to understand the impact we are having.

Callum Ross | Partner, Habitus UK